We are responding to the most profound call to action in our lifetimes.

Until this moment, recent history spared our interconnected world of disease at this scale. We now face a pandemic – an unprecedented systems challenge: a complex, wicked set of problems. The modern world’s modus operandi has been obviated instantaneously.

As designers, we specialize in addressing the unknown. We run toward ambiguity – fueled by creativity, and we are wired to ship impactful solutions. We can – and we must – play a role in this critical shift in history.

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Our Model

Understand.

As a collective of health designers, design firms, and academic medical centers, we are uniquely positioned to identify and prioritize the needs of this response through the shared lenses of healthcare delivery and design.

Align.

By mapping the ecosystem and engaging the network, we embed the right skills and resources at all levels of our response efforts. We are able to align production and procurement, design new services and work with partners to operationalize them.

Act.

We are leading rapid, creative design sprints with a focus on impact at scale. To be active change agents, we draw on participatory design to propel solutions forward.

Share.

Working openly and sharing our progress and resources enables all to draw inspiration from them, iterate upon them, and share them often and widely. We share our process, insights, ideas and concepts for all to learn from.