Our Process

Our preferred approach is to work in sprint cycles. Each sprint builds on the one before. Each phase can be as fast as a week or two.

We know strong stakeholder engagement is a key to impact and invite our partners work work along side us on each step of a sprint

Identification of research cohort & creation of research plan

Conduct detailed ethnographic interviews & user studies with real community members

Turning research into insights, creating actionable statements of opportunity

Facilitated brainstorming, including medical experts & community members to generate new ideas.

Looking at other industries & settings for analogue inspiration

Aligning new ideas for impact & strategic fit

Testing assumptions behind the best ideas to ensure they fit users’ needs.

Beta versions of solutions with increasing fidelity over time, used to get real user feedback.

Compiling the most desirable, viable & feasible solutions into a complete package for implementation.